Mt. Edgecumbe Medical Center
Sitka, Alaska
Client Value
When the final promotional video was released, the client's team was beyond thrilled—the footage provided an immediate and massive boost to company morale. It transformed their grueling work into a cinematic legacy, giving the construction workers the 'field cred' they deserved and wanted.
Strategically, these assets provided the client with a powerful construction marketing tool that redefined their brand authority. By showcasing their ability to mobilize to remote, freezing environments, they provided Alaskan general contractors and developers with proof of their technical resilience. These videos are now central to their bid proposals for remote infrastructure projects, proving they are the most capable glazing firm in both the Hawaiian and Alaskan construction sectors.
Challenges
The primary challenge of the Mt. Edgecumbe project was the combination of extreme weather and highly restricted airspace. Logistically, the site sat in immediate proximity to a local U.S. Coast Guard (USCG) Air Station. Documenting this construction project required aviation deconfliction, ensuring the aerial drone services never interfered with the active search-and-rescue or military flight paths.
Operating in 4°F temperatures presented a significant technical hurdle for hardware and equipment. The Alaskan weather would often cycle from sub-zero freezes to freezing rain within a single shift. Maintaining equipment readiness in these conditions was mission-critical to the success of the documentation and ensuring 100% reliability for the client.
About The Video
Mt. Edgecumbe Medical Center is a vital healthcare hub located in the remote island community of Sitka, Alaska. CPM was commissioned to document this construction project, necessitating a 3,000-mile mobilization from Hawaii to the Alaska. The mission was to produce a cinematic promotional video and technical site documentation that proved the client's ability to execute complex glazing installations in sub-freezing environments. This project serves as a "proof of performance" for operating in extreme weather while maintaining the highest standards of architectural precision.
